OVERVIEW
This website is operated by Stone Fox Swim. Throughout the site, the terms “we”, “us” and “our” refer to Stone Fox Swim. Stone Fox Swim offers this website, including all information, tools and services available from this site to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.
By visiting our site and/ or purchasing something from us, you engage in our “Service” and agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”), including those additional terms and conditions and policies referenced herein and/or available by hyperlink. These Terms of Service apply to all users of the site, including without limitation users who are browsers, vendors, customers, merchants, and/ or contributors of content.
Please read these Terms of Service carefully before accessing or using our website. By accessing or using any part of the site, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any services. If these Terms of Service are considered an offer, acceptance is expressly limited to these Terms of Service.
Any new features or tools which are added to the current store shall also be subject to the Terms of Service. You can review the most current version of the Terms of Service at any time on this page. We reserve the right to update, change or replace any part of these Terms of Service by posting updates and/or changes to our website. It is your responsibility to check this page periodically for changes. Your continued use of or access to the website following the posting of any changes constitutes acceptance of those changes.
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.
SECTION 1 - ONLINE STORE TERMS
By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).
You must not transmit any worms or viruses or any code of a destructive nature.
A breach or violation of any of the Terms will result in an immediate termination of your Services.
SECTION 2 - GENERAL CONDITIONS
We reserve the right to refuse service to anyone for any reason at any time.
You understand that your content (not including credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Credit card information is always encrypted during transfer over networks.
You agree not to reproduce, duplicate, copy, sell, resell or exploit any portion of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.
The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.
SECTION 3 - ACCURACY, COMPLETENESS AND TIMELINESS OF INFORMATION
We are not responsible if information made available on this site is not accurate, complete or current. The material on this site is provided for general information only and should not be relied upon or used as the sole basis for making decisions without consulting primary, more accurate, more complete or more timely sources of information. Any reliance on the material on this site is at your own risk.
This site may contain certain historical information. Historical information, necessarily, is not current and is provided for your reference only. We reserve the right to modify the contents of this site at any time, but we have no obligation to update any information on our site. You agree that it is your responsibility to monitor changes to our site.
SECTION 4 - MODIFICATIONS TO THE SERVICE AND PRICES
Prices for our products are subject to change without notice.
We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time.
We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.
SECTION 5 - PRODUCTS OR SERVICES (if applicable)
Certain products or services may be available exclusively online through the website. These products or services may have limited quantities and are subject to return or exchange only according to our Return Policy (https://stonefoxswim.com/pages/return-exchanges).
We have made every effort to display as accurately as possible the colors and images of our products that appear at the store. We cannot guarantee that your computer monitor's display of any color will be accurate.
We reserve the right, but are not obligated, to limit the sales of our products or Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We reserve the right to limit the quantities of any products or services that we offer. All descriptions of products or product pricing are subject to change at anytime without notice, at the sole discretion of us. We reserve the right to discontinue any product at any time. Any offer for any product or service made on this site is void where prohibited.
We do not warrant that the quality of any products, services, information, or other material purchased or obtained by you will meet your expectations, or that any errors in the Service will be corrected.
SECTION 6 - ACCURACY OF BILLING AND ACCOUNT INFORMATION
We reserve the right to refuse any order you place with us. We may, in our sole discretion, limit or cancel quantities purchased per person, per household or per order. These restrictions may include orders placed by or under the same customer account, the same credit card, and/or orders that use the same billing and/or shipping address. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e‑mail and/or billing address/phone number provided at the time the order was made. We reserve the right to limit or prohibit orders that, in our sole judgment, appear to be placed by dealers, resellers or distributors.
You agree to provide current, complete and accurate purchase and account information for all purchases made at our store. You agree to promptly update your account and other information, including your email address and credit card numbers and expiration dates, so that we can complete your transactions and contact you as needed.
For more detail, please review our Returns Policy (https://stonefoxswim.com/pages/return-exchanges) for details or contact Customer Service at hello@stonefoxswim.com.
SECTION 7 - OPTIONAL TOOLS
We may provide you with access to third-party tools over which we neither monitor nor have any control nor input.
You acknowledge and agree that we provide access to such tools ”as is” and “as available” without any warranties, representations or conditions of any kind and without any endorsement. We shall have no liability whatsoever arising from or relating to your use of optional third-party tools.
Any use by you of optional tools offered through the site is entirely at your own risk and discretion and you should ensure that you are familiar with and approve of the terms on which tools are provided by the relevant third-party provider(s).
We may also, in the future, offer new services and/or features through the website (including, the release of new tools and resources). Such new features and/or services shall also be subject to these Terms of Service.
SECTION 8 - THIRD-PARTY LINKS
Certain content, products and services available via our Service may include materials from third-parties.
Third-party links on this site may direct you to third-party websites that are not affiliated with us. We are not responsible for examining or evaluating the content or accuracy and we do not warrant and will not have any liability or responsibility for any third-party materials or websites, or for any other materials, products, or services of third-parties.
We are not liable for any harm or damages related to the purchase or use of goods, services, resources, content, or any other transactions made in connection with any third-party websites. Please review carefully the third-party's policies and practices and make sure you understand them before you engage in any transaction. Complaints, claims, concerns, or questions regarding third-party products should be directed to the third-party.
SECTION 9 - USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS
If, at our request, you send certain specific submissions (for example contest entries) or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, 'comments'), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.
We may, but have no obligation to, monitor, edit or remove content that we determine in our sole discretion are unlawful, offensive, threatening, libelous, defamatory, pornographic, obscene or otherwise objectionable or violates any party’s intellectual property or these Terms of Service.
You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e‑mail address, pretend to be someone other than yourself, or otherwise mislead us or third-parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party.
SECTION 10 - PERSONAL INFORMATION
Your submission of personal information through the store is governed by our Privacy Policy. To view our Privacy Policy.
SECTION 11 - ERRORS, INACCURACIES AND OMISSIONS
Occasionally there may be information on our site or in the Service that contains typographical errors, inaccuracies or omissions that may relate to product descriptions, pricing, promotions, offers, product shipping charges, transit times and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information or cancel orders if any information in the Service or on any related website is inaccurate at any time without prior notice (including after you have submitted your order).
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation, pricing information, except as required by law. No specified update or refresh date applied in the Service or on any related website, should be taken to indicate that all information in the Service or on any related website has been modified or updated.
SECTION 12 - PROHIBITED USES
In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the site or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.
SECTION 13 - DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY
We do not guarantee, represent or warrant that your use of our service will be uninterrupted, timely, secure or error-free.
We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.
You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you.
You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided 'as is' and 'as available' for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement.
In no case shall Stone Fox Swim, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.
SECTION 14 - INDEMNIFICATION
You agree to indemnify, defend and hold harmless Stone Fox Swim and our parent, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.
SECTION 15 - SEVERABILITY
In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.
SECTION 16 - TERMINATION
The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes.
These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you cease using our site.
If in our sole judgment you fail, or we suspect that you have failed, to comply with any term or provision of these Terms of Service, we also may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof).
SECTION 17 - ENTIRE AGREEMENT
The failure of us to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such right or provision.
These Terms of Service and any policies or operating rules posted by us on this site or in respect to The Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).
Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.
SECTION 18 - GOVERNING LAW
These Terms of Service and any separate agreements whereby we provide you Services shall be governed by and construed in accordance with the laws of the State of California, United States.
SECTION 19 - CHANGES TO TERMS OF SERVICE
You can review the most current version of the Terms of Service at any time at this page.
We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.
SECTION 20 - CONTACT INFORMATION
Questions about the Terms of Service should be sent to us at hello@stonefoxswim.com.
SECTION 21 - MOBILE TERMS OF SERVICE
Last updated: June 25, 2024
The STONE FOX SWIM mobile message service (the "Service") is operated by STONE FOX SWIM (“STONE FOX SWIM”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to STONE FOX SWIM’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of STONE FOX SWIM through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. The service will include promotional messages such as promotions, specials, coupons, and other marketing offers; it will also include transactional messages such as order updates and account alerts.
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with STONE FOX SWIM. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to +1(855)763-1118 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other STONE FOX SWIM mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to +1(855)763-1118 or email hello@stonefoxswim.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
We respect your right to privacy. To see how we collect and use your personal information, please see our Privacy Notice.
OUR FOUNDER: Sit down with Chelsea Bell, Founder and Head Designer, as she unfoldsher journey with Stone Fox Swim.
For founder, Chelsea Bell, Stone Fox Swim is more than just brand –
it’s a journey of self-discovery, growth and creativity that she has been joyfully riding for fifteen years. To celebrate the next evolution of the Stone Fox Swim brand, Chelsea sat down with Lila Theodoros (her longtime brand designer) to chat purpose, determination, lessons learnt and what the brand truly means to her, then and now.
LILA: Can you take us back to the moment Stone Fox Swim was born. What was the first image or feeling or spark that inspired it?
CHELSEA: I was just out of college and I knew I wanted to start my own business – and to be honest, at the time, I never would’ve guessed that it would be swimwear. I thought I would open a surf shop or something similar. I was living in Santa Cruz and surfing a lot – I grew up by the beach and was definitely a beach girl and very into bikinis already. At that time, I became fascinated with Brazilian swimwear. I hadn’t really seen that style around and it felt very feminine and elevated. I was just obsessed and so I took that obsession to the next level and started my own swimwear brand.
Once I started, I realized how much creative energy I had inside me – I’d always been very into art and design and colors, but it was never applied or directed at anything. And when all of a sudden I had this channel, this thing to funnel it through, my purpose in life was born – maybe without me even really understanding how deep that was at the time.
LILA: What did those early days look like? What were the challenges and the realities of loving swimwear and then trying to make it come to life?
CHELSEA: In the beginning I came with no background in fashion and had no contacts, so my first decision was to keep things simple and produce locally in the States. At the time I was living in California and knew LA was a hub for manufacturing so I started researching local makers who could help with sampling. I ended up connecting with a company just outside of Los Angeles in Compton. One of my big goals right at the
beginning was to be in the Sports Illustrated Swimsuit Edition, which was really ambitious because I hadn’t even made anything yet. So the pressure was on to meet this self-imposed deadline and create a collection. I brought my ideas to a small manufacturer run by two brothers and they were so helpful and made my samples just in time for me to submit them to Sports Illustrated. They also put together a tiny test order to get things started and my first collection was finally out there, albeit with no real reference or direction and barely a brand behind it. But I was doing what I dreamed of and that summer, with my mini collection in hand, I decided to go to a trade show at Miami Swim Week. I wasn’t ready to be in any kind of fashion show but I wanted to be there to show my designs. I was determined – I had my little room, I was there repping my brand with all my suits on a rack, and that was it. And then I got the news that half the suits I sent in to Sports Illustrated actually made it into the magazine. I was really making this happen
LILA: You made it in?
CHELSEA: Yeah. It was destiny.
LILA: That was determination. It was determination and hard work.
CHELSEA: Yeah, I know. I will say that’s definitely one of the characteristics about myself that makes all of this possible. If there’s something I want to do, it will get done. I am very tenacious and determined. So there was just no stopping it.
LILA: Was there a particular woman that shaped your vision for the brand?
CHELSEA: I feel she’s always been a kind of reflection of myself, at different stages of my life. So in the beginning, when I would think about her, she was the Beach and Bonfire Girl. I was a California surfer girl so that’s what my inspiration was. It was very light-hearted, fun and free in the beginning. And as we’ve grown and evolved, I feel the brand has transformed into this feeling, this image or essence, of a very powerful, strong and confident woman. She is a stone fox – that’s a saying for a reason and I feel the brand and everything around it embodies that so much. She is a force.
LILA: I’ve been very privileged to watch part of the journey of Stone Fox Swim with you – we started working together back in 2019 and now, in 2025, we’ve just completed another beautiful brand evolution. Stone Fox Swim remains true to herself but there is always change and growth. She is who she is, but she experiences life. She evolves.
CHELSEA: I get chills when you say that because I feel like we’re talking about a real person. She has this essence and is on her own journey. Growing the brand has been such an incredible and personal experience for me – Stone Fox Swim is such a creative outlet for myself and to watch it transform and feel how meaningful it feels is truly special.
LILA: How has the vision and the brand itself evolved creatively and personally over the years?
CHELSEA: There have been major chapter turns over the past 13 years, for the brand and for myself. In the beginning, the brand was very young, fun, adventurous and free-spirited – like life was just beginning. And then when you and I started working together, I felt I had changed, personally – I wasn’t a kid anymore and I really felt like I was stepping into my womanhood. I was older, I was more mature, I was more accomplished. I was realizing what types of things were actually important to me and what my values were. There was an evolution in maturity and also spiritually, and we got to explore what that meant for the brand. The initial work we did together made everything feel connected. It brought a kind of spiritual undertone and deeper meaning – we were more than a bathing suit. It was about what we were trying to make people feel, and I loved seeing that come to life.
And then, fast-forward to now, there’s another chapter turn. I’m a mom and I’ve entered a new phase of life – it’s changed how I view things in the world. And that, again, applies to Stone Fox Swim because I feel that, as my creative outlet, as my purpose, I need those values to match.
There are so many things that have evolved in my life over the last couple of years and I feel the most recent visual brand work we developed for Stone Fox Swim so beautifully encapsulates all of that. She’s still a wide-eyed, youthful woman, but there’s also this greater depth and a level of maturity that’s come from life experience.
When I see the new branding, when I read through the poetry, my heart explodes because I really feel it – it feels like me. And I am so lucky to be able to have this type of beautiful reference for what’s going on inside me. Not a lot of people get to do branding like this. They don’t have a brand or a business that emulates themselves this much. And I get to actually see on paper the depth of my own self-growth by looking at the work we’ve done for Stone Fox. It’s really special.
LILA: WHAT LESSONS OR TURNING POINTS HAVE SHAPED YOU?
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CHELSEA: There’s been so many lessons, not only in business, but also personal self-growth too. Just learning how to manage problems, stress and all the things that come up – I remember in the beginning being so overwhelmed by production, worrying over whether I was going to make this actually happen and just crying in a corner of the factory. I’m so much stronger than that now.
I think one of the biggest things I’ve learnt when it comes to myself and how I deal with the business is to have faith and trust, and to surrender to the idea that everything will be okay. Everything will work out how it’s supposed to, because it only ever has.
The biggest shift in the business for me was when we transitioned from manufacturing in Los Angeles to Indonesia. In the beginning, I felt very proud to be manufacturing at home. I grew up in California, I was living in California. Production was very close to me, literally, I could just drive there and check in.
But when I met my partner Bayu, it was kind of destiny in play, like it was always meant to be this way. We’d been dating for about six months and he’d learned more about what I do and suggested that I talk to friends of his in Indonesia – they were basically his second family and owned a factory. So immediately, there was a connection and trust. I know these people, I know their values, I know what they stand for. It’s not just this invisible factory halfway across the world. And that element really helped me to trust that moving production to Indonesia was the right decision. It felt right in my heart.
At the same time we moved production, we were also making this huge shift to do things as sustainably and eco-friendly as possible. We changed product materials, switching our fabric to recycled nylon, and implemented sustainable packaging choices. I knew the impact my industry had on the world and it was time to consciously choose better ways to do things inorder to minimize that impact.
LILA: What do you want someone to feel when they wear Stone Fox Swim?
CHELSEA: I want them to feel confident, feminine and connected to something. The brand has this beautiful story and power, so when women wear Stone Fox Swim, I want them to feel connected to that beauty, to that story, to the earth. The statement in the new branding, “She is the sun”, is a powerful truth that I fully embody.
When you sent me that, I was already in this place, where I was really kind of digging in and leaning into my connection with the sun, specifically spiritually. It’s really my thing – put me in the sun spot in the corner and I’ll happily lay there for 12 hours. It recharges me. I feel it’s where I get my downloads, my power, my information.
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LILA: OH, THAT'S SO WONDERFUL.
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CHELSEA: It’s really serious for me. Like it’s a connection to the cosmos, to something bigger, to all of that. I want women who wear Stone Fox Swim to feel that too. “She is the sun.” She is this force, this power, this beauty, this rawness, all of it.
LILA: I think there’s always been a poetic energy behind Stone Fox Swim. What role does story play in your process?
CHELSEA: Growing the brand story and defining who she is, particularly with this rebrand, gives me this clear pillar, a clarity. She has this kind of foundation, so when I design, or think about the colors, the prints, or even when I think about the feeling of the collection as a whole, it all stems from this story, this place. It gives it such an anchor. And it adds this extra level of beauty into the process. Within this poetry, I feel like I’m doing something real. I’m not just in front of my computer going through the motions – it’s a creative dance in play.
LILA: WHAT DOES BEAUTY MEAN TO YOU?
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CHELSEA: Beauty is something that makes you feel good. It’s a feeling and it’s different for everybody. It’s subjective. I might think that a particular flower is beautiful but then my daughter might think it’s the ugliest flower in the world. So it’s not about the physical, it’s about the personal feeling something gives you. It’s a feeling of happiness, warmth and a kind of tranquility.
LILA: IF YOU COULD WHISPER ONE THING TO YOUR YOUNGER SELF, WHAT WOULD IT BE?
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CHELSEA: I would remind her how powerful she is. I would tell her that she’s capable, she’s strong – I would tell her she is a true force.I think it would also be that you’re where you’re meant to be. That too, because I think in the beginning that reassurance of knowing you’re exactly where you’re meant to be eliminates so much worry and doubt about what’s going on around you.
LILA: Can you describe a moment where you felt you were exactly where you were meant to be with Stone Fox Swim?
CHELSEA: First was in the beginning, when I finally discovered this channel for creativity that was inside me and I could apply it to something real, tangible, physical. I had this idea, I made this thing and now I’m holding it. And that kind of creative rush really showed me that this was the path for me – that I’m meant to be doing this. And that felt so good.
And then, the second moment was when we first met and did that initial brand creation together, that real first branding. When we took everything that Stone Fox was from inception until that point – everything she had been through and accomplished and who she had grown into – and really defined it, packaged it, put it into this story with this reflective kind of piece of who she was. I feel like the meaning and depth of that moment really solidified everything for me and made me feel that the work I do is a lot more important and meaningful than I initially thought it was. That was the turning point where it became so much more connected for me. We uncovered so much feeling and a real spiritual connection to a bigger purpose.
LILA: What does the next chapter of Stone Fox Swim look like?
CHELSEA: I feel I’m in it and am so excited about it. The next chapter feels slow, it feels intentional, it feels meaningful. There’s a lot of ease and flow. It’s all about how I use my energy for my brands, which is soft, yet powerful – no pushing, no pulling, no pressure, just embracing the flow. I’m working from a place of pleasure as opposed to pressure, and that’s how I want the brands to feel – just easeful, light and beautiful.
